ABOUT ME

Greetings, I’m Reza Eftekhari.
After earning my master’s degree in architecture, I entered the field to learn how to build, but I stayed because I discovered something else. In the early days, still a student, I encountered 3D software for the first time. Suddenly, I wasn’t limited to drawing what was real. I could imagine spaces, light, texture, and worlds that didn’t yet exist but somehow felt tangible.

Over time, my focus shifted entirely toward architectural visualization. It became less a specialization and more a language. Through still images, animations, and immersive experiences, I’ve worked on a wide range of projects around the world, from intimate interiors to large-scale urban developments. In each one, the challenge has been the same: how to make the invisible feel present.

I work fluently with tools like 3ds Max, V-Ray, Corona, FStorm, Unreal Engine, Marvelous Designer, ZBrush, Photoshop, and After Effects. But I’ve never been drawn to the software itself; it’s what the image carries that matters most. A particular kind of light, the quiet balance of space, the subtle dialogue between shadow and form. The emotional architecture behind the physical.

To visualize is not only to represent. It is to anticipate, to sense how a space might be lived in, long before it’s ever built. I don’t think of this as rendering. I think of it as listening. Waiting for the moment when a space, even in its digital state, begins to breathe.

That moment still moves me. And it’s the reason I continue.